3M+ Reasons to Love Marriott Bonvoy Moments™

Five bespoke loyalty experiences drove engagement and loyalty among members, ranging from luxe weekend getaways in Aruba to celebrating the Fiesta del Sol in Peru. In Mexico, members went behind the scenes with Mexican chef and TV personality Pati Jinich, enjoyed VIP access to the Heritage Culinary Festival, plus supported the Mexico National Soccer Team in Salt Lake City with an amazing experience that included flights, hotel, and VIP tickets.

🎁 3,180,000 points redeemed.

CALA Saddled Up for the Cowboy Carter Tour

We tapped into local strategies to leverage a global partnership — resulting in a message that truly resonated with our CALA. Alongside paid media, we broke new ground by launching our first influencer campaign through an affiliate platform.

 🎯 6.6K enrollments. 

📣 4.8M people reached. 

💬 8% engagement rate. 

Staying Game Ready With the Mexico National Soccer Team

We reached net-new audiences and celebrated the energy of Mexico’s passionate soccer fanbase through our Copa Oro Sweepstakes, an exclusive Marriott Bonvoy Moments™ experience, and targeted web placements — all aimed at boosting brand visibility and driving engagement. Recently, we launched the Summer Cup Sweepstakes featuring the beloved team mascot “KIN” and a new TV spot starring Mexican Soccer Legend Luis Hernández “El Matador.

🎯 Nearly 12K enrollments generated.

📣 +9.6M impressions across platforms. 

⚽️ A winning play for awareness and loyalty in the region!

Savoring New Experiences With Pati Jinich

We successfully reinforced Marriott Bonvoy’s positioning as a brand that delivers meaningful, culturally rich experiences by hosting a culinary media event featuring renowned chef and cultural ambassador Pati Jinich. 

✍️ 17 media representatives attended, including journalists from National Geographic, Forbes, and Good Housekeeping.

🔥 Media attendees expressed strong interest in Marriott Bonvoy Moments™ and praised

Showcasing Success With Enterprise Partnerships

Our limited-time offers for five enterprise partnerships saw great results, including the Marriott Bonvoy® Banorte cobranded credit cards, Copa Airlines ConnectMiles bonus miles offer, Avianca Airlines LifeMiles bonus miles offer, LATAM Pass Brazil bonus miles offer, and Rappi bonus credits offer.

🎯 Over 17K enrollments.

🤑 Over $40K revenue from bookings.

Two Luxury Campaigns Took Center Stage

St. Regis partnered with Vilebrequin to position themselves as the place to stay for stylish, multigenerational family travel. W Hotels celebrated self-expression and inclusion with a regional Pride celebration that went beyond the month of June in key cities. 

💬 St. Regis exceeded engagement benchmarks by 2.5x. 

🏳️‍🌈 W Hotels saw 12% lift in LGBTQIA+ community brand favorability

Select Brand Spotlight:
City Express by Marriott

From evergreen social media to a full-funnel brand campaign, we increased brand awareness, consideration, and conversion for City Express by Marriott. 

📣 60.22M impressions.

Paid Media Campaigns
Saw Huge Wins

Paid media was a big focus in Q2. We drove bookings with various campaigns, such as destination specific efforts, Marriott Bonvoy® Escapes, our seasonal Flash Sale app-exclusive offer, as well as the Brazil Anniversary Sale. Additionally, we achieved an outstanding number of app downloads, kept generating awareness for our all-inclusive portfolio, and showcased key resorts throughout the region. 

🛏️ Over 27K bookings. 

🤑 Over $10.75M in revenue.

Emails That Stood Out
From the Crowd

Across 15 email deployments, we drove demand for distressed inventory with Marriott Bonvoy® Escapes, drove demand for CALA destinations, promoted member benefits, and generated awareness of food and beverage offerings. 

✉️ Over 14M emails delivered.

Meeting Our Audience Where They Are: On Their Phones

We launched SMS and Push Notification campaigns to drive awareness and demand for three initiatives: the Cowboy Carter Sweepstakes, Q1 Global Promotion, and Summer Flash Sale. 

🤑 Over $270K combined revenue.

Driving Demand With 8K Spanish Destination Pages

We drove demand generation by launching destination landing pages in Spanish, setting the foundation for expanding into additional languages and markets with speed and precision. 

🔥 Launched 1,200 destinations and 6,800 sub-category pages.

Q2 Had So Much to Offer

With six demand gen offers this past quarter, we drove room nights and revenue with campaigns including two for City Express by Marriott, MEO, Mexico Hot Sale, and Summer Flash Sale, and one for Premium Resorts and All-Inclusive. 

🤑 $5M in revenue. 🛏️ 35K room nights.

PR Efforts Kept
Marriott Bonvoy® Top of Mind

We stayed relevant in the B2B travel industry by hosting the inaugural Discover CALA Travel Industry Summit, where we immersed journalists in the full experience of our brand alongside travel advisors. Plus, we organized media visits in support of our targeted PR Portfolio Campaign to support long-term brand and business goals across the region.

📣 Nearly 2.5M impressions for the Discover CALA Travel Industry Summit. 

🔥 Over 132M impressions for the Portfolio campaign.